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Press articles

  • ThirdLove's cotton T-shirt bra is so comfortable you'll forget you're wearing it — here's how it's held up after one year of testing

    I've loved nearly every ThirdLove bra I've tried, and the 24/7 Cotton T-Shirt Bra doesn't disappoint. It's so comfortable that I forgot I was wearing it, which is something I've only ever been able to say about ThirdLove's bras.

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  • Elle Logo

    ThirdLove Launches The TL Effect To Support Businesses Led By Women Of Color

    "If we can contribute to the success of more female founders of color, they will be able to hire others, and impact the world, and then mentor others over time. We see this as mutually beneficial — listening and learning from these founders’ experiences and points of view can ultimately help affect change within our company and community,"

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  • Victoria’s Secret? In 2018, Fewer Women Want to Hear It

    'You feel confident when you are secure and I feel secure in ThirdLove,' she said. 'I love that they have nude for every skin color, not just beige. And they are functional and affordable, but I don’t feel like I’m losing the feeling of being beautiful when I wear them.'

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  • This lingerie startup surveyed thousands of women to create the best-fitting bra on the market

    ThirdLove's 24/7 classic T-shirt bra is so comfortable and fits so well that I've accidentally fallen asleep with it on and didn't realize it until I was getting dressed the next day. ThirdLove has exceeded my expectations by leaps and bounds, and I want to replace all my bras with ThirdLove's selection.

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  • ThirdLove’s New Petal Lace Collection Includes The Prettiest Bra I’ve Ever Owned

    If, like me, you’re looking for a bra that gets the job done and looks good while doing it, you need to check out ThirdLove, and the brand-new Petal Lace Collection in particular.

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  • ThirdLove's nursing bra is the most comfortable one I own

    With ThirdLove's online quiz and suggested sizing, you can find the right bra without ever leaving your house or going to a fitting room with your baby.

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  • Heidi Zak Schools Brit on Boobs + Bras

    With more than 15 million data points about women's breasts, Heidi Zak and her company, ThirdLove, have arguably more information about boobs than anyone out there.

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  • In Shutdown, ThirdLove Customers Crave Comfort And Sunshine

    Don’t believe all those memes about women gratefully giving up on brassieres while they’re safer-at-home. ThirdLove co-founder Heidi Zak says its new ads are resonating with women looking for comfort and brightness in dark times.

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  • Elle Logo

    ThirdLove Expands Its Bra Offering To 78 Sizes

    'In today's lingerie industry, too many brands continue to fit on one size and one model, attempting to scale up or down to create new sizes without extensive fit testing and treating inclusivity like a privilege rather than a right.'

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  • ThirdLove Makes Bras Specifically for People With Asymmetrical Breasts

    Ra'el Cohen, head of design, says that the ThirdLove team knew girls with mismatched cup sizes weren't being catered to in the underwire department, so they decided to solve that problem themselves.

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  • ThirdLove CEO on disrupting the bra space

    As part of CNBC's Upstart 100, ThirdLove Co-CEO Heidi Zak discusses the bra company's direct-to-consumer model and how it's already profitable.

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  • This Ridiculously Comfy Bra Is the Only One I'll Ever Fly in Again

    Memory foam - I think this is a big part of the magic — settling into a material like memory foam ensures not only support, breathability, and comfort, but it’s so comfortable that the bra itself goes unnoticed, and the cups really form to your own shape.

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  • How an Ill-Fitting Bra Inspired ThirdLove Co-Founder Heidi Zak to Design a Better One

    A former Google and Aéropostale executive, Heidi Zak took her tech and retail skills and built her bra and underwear brand with women’s needs first.

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  • We Tried These New Bras That Are Popping Up On Instagram And WOW

    The fit was perfect and it gave me nice support. I normally don't like wearing bras with any kind of underwire or padding, but I would absolutely wear this under a t-shirt in the future. It didn't dig into my shoulders or leave me feeling suffocated — it just felt like I had extra support, which was nice.

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  • Bra sizing is wildly confusing. Her company seeks to change that

    'The average bra brand has about 30 to 35 sizes, so we're offering double the amount,' says Zak. 'It's really this idea of being an inclusive brand with sizes to fit many women across all kinds of shapes and sizes.'

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  • ThirdLove responds to Victoria's Secret CMO Ed Razek with open letter in New York Times

    It’s the year 2018 and I believe women deserve to be treated and marketed to in a more authentic, realistic way.

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  • This inclusive bra brand wants to support every woman

    ThirdLove is known for its “Fit Finder” questionnaire on the website, which gathers information from women about what they are looking for in a bra. It helps the customer find the best bra for them from ThirdLove’s selection, but more importantly, it helps the company build a repository of data that will help it figure out what products to make...

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  • This direct-to-consumer brand will help you find a bra that fits

    By shopping ThirdLove's various bra styles, women everywhere can find an option that feels as good as it looks — which as it turns out, is no small feat for almost 80% of women.

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  • How ThirdLove became the most size-inclusive bra brand

    Five-year-old direct-to-consumer company ThirdLove is increasing its size options in an effort to capture a larger part of the market and proclaim itself as the most inclusive bra brand in the industry.

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  • The designers changing the conversation around lingerie

    Independent labels, like US startup ThirdLove, have filled a gap in the market by serving women who struggle to find bras in the right size.

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  • The Bra That Had a 1.3 Million-Woman Waitlist Is Back and Better Than Ever

    'ThirdLove’s ethos is to have a bra for every woman, to help every woman feel confident every day of her life. This is just the beginning; we’ll be launching more sizes and styles in the future.”

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  • How an MIT Grad Made a $68 Bra So Perfect, You'll Forget You're Wearing It

    Marshal Cohen of consumer-analysis firm NPD says ThirdLove's insight—pioneering cup half-sizes—revelatory. 'You wouldn't want to buy a shoe that didn't have half-sizes. Why would you want to buy a bra without them?' says Cohen.

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  • The Former CEO Of Victoria's Secret Is Betting On ThirdLove, Heidi Zak's Tech-Enabled Lingerie Company

    Heidi Zak is the co-founder of ThirdLove, an innovative bra and underwear brand that was the first to offer half-cup sizing and allows women to measure themselves at home.

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  • Behind ThirdLove’s Data-Driven Strategy to Survive COVID-19

    [ThirdLove] banded together with fellow Silicon Valley upstart Rothy’s on its Open Invitation Coalition, an effort to connect parties interested in the production of PPE

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  • ThirdLove’s New Shadow Stripe Bra Is Their Sexiest Style Yet

    As if answering my prayers, they’ve just released a brand-new style, and ThirdLove’s Shadow Stripe Plunge Uplift Bra is most definitely my new undress-to-impress favorite.
  • ThirdLove Names Black Beauty Brand Kyütee Beauty Recipient of TL Effect

    'Having the opportunity to learn the ropes from an industry icon like ThirdLove is bigger than just me — it’s about fulfilling a passion and my vision for Kyütee to be the world’s most trusted online resource for purchasing nail glam and the hottest products in beauty,' Sims said

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  • ThirdLove, A Bra Company Taking On Victoria's Secret, Raises $55 Million

    'This new funding round allows us to continue delivering on ThirdLove’s mission to create a bra for everybody,' said cofounder and co-CEO Heidi Zak in a statement. 'We are more dedicated than ever to giving all women the level of choice they deserve.'

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Media Resources

For all press inquires, please contact us at press@thirdlove.com.

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